1. What color receives the strongest response from males?
a. Gold
b. Yellow-based Red
c. Black

2. What color is one of the most successful prestige colors?
a. Gold
b. Silver
c. Dark Blue-green

3. What Red is attractive to Women?
a. Yellow-based
b. Blue-based
c. Women don't like Red

4. What color combination gives the impression of greater strength?
a. Red & Black
b. Red & Blue
c. Blue &Orange

5. Both men and women will over-value sweets in the presence of this color:
a. Baby Blue
b. Dark Green
c. Pink

6. What color "upscales" all other colors?
a. Gray
b. Black
c. Navy

7. What is the first color infants are attracted to?
a. Yellow
b. Black
c. Red

8. If you are having a sale, what color indicates affordability?
a. Orange
b. Yellow
c. Light Blue

9. What is the ultimate power color?
a. Gold
b. Black
c. Red

10. What color gets the most positive response from women?
a. Pink
b. Black
c. Turquoise

11. What color is the stated color preference of the majority of people in the United States?
a. Blue
b. Off-white
c. Red

12. What color indicates trust and responsibility?
a. Gray
b. Dark Blue
c. Dark Green

When we put a project together for you, color is just one of the many considerations. Our goal is to make sure that you accomplish your goals. If you would like to know more about how color may be effecting you, call us, we'll tell you more.

Answers: 1.b, 2.c, 3.a, 4.c, 5.c, 6.,a 7.c, 8.a, 9.b, 10.c, 11.a, 12.b

How Big Should Your Logo Be,
Anyway?

The size of your logo should be determined primarily by the purpose of the advertising.

In direct response advertising, your company's name should usually be small, no bigger than the body copy. The success of a direct response advertisement depends largely on the headline and how strongly it appeals to the reader's needs and desires.

The exception: When your company's name is already well known and highly regarded, making it larger than the body copy may make the headline more believable, and therefore, increase returns.

In image/brand advertising, the purpose is to increase awareness of your company's name and improve the attitude of the target audience toward the company. In this case, your logo should be as big-or nearly as big-as the headline type.

Are You Asking Your Customers How
They Heard About You?

This Is Priceless Information!!
(And It's FREE)

Got A Marketing Or Design Question?

Call Our FREE Marketing HOTLINE At 817.303.8100
or E-mail us at mail@newglyphics.com

Get Higher Returns From Your Mailings

Higher returns from business-addressed mail result when the mail is received on Tuesday, Wednesday & Thursday. A business person has much more mail to get through on Monday, so less time will be devoted to your mail piece.

On Fridays, business people are anxious to finish up and less likely to be receptive to your mail piece.

Home mailings received on Friday or Saturday are most fruitful, since the recipients have more time to devote to their mail.

Make Sure Your Stuff Gets Read!

Did you know that for 10 point type, the maximum width for the eye to absorb everything in a single line is about 2.75"? Use body copy wider than that and you run the risk of the eye getting tired as it moves from the end of one line to the beginning of the next. Tired eyes contribute to fall off in readership. (You can go wider if your point size increases.)

Edmund C. Arnold, America's foremost expert on typography, who now teaches at Virginia Commonwealth University

Are You Sending Out Statements Every Month?

How About Including A
STATEMENT STUFFER?

Call for more information: 817.303.8100

Could Your Product Or Service Be
Given As A Gift?

Have a great gift certificate designed, put it in a decorated basket with other related items. Then, display one for your customers to see. And, send out faxes, statement stuffers or e-mails to let customers know about it, especially before gift-giving holidays.