Copywriting continued
Executive Selling, Inc.
Target: Sales training on how to reach C-level executives
"Selling to the executive suite"
See Direct Marketing, page 2
Panel one
If you want
one year of prosperity,
grow grain.
If you want
ten years of prosperity,
grow trees.
If you want
one hundred years
of prosperity,
grow people.
Old Chinese Proverb
Panel two
For your company to prosper, your people must grow. If your companys prosperity depends on your sales-people knowing how to successfully reach and impact those at the executive level, then we can teach them the skills.
Make no mistake, this is not your standard sales course. This is for those who must reach the upper
echelon, have impact and stay there. In short, have the skills to stand
toe-to-toe at the highest level... build relationships ... and sell successfully.
Panel threeComments from Selling to the Executive Suite participants
"Would highly recommend this
program to anyone... Except our
competitors."
Student, Selling to the Executive Suite
"The First Two Minutes With An Executive was the best sales drill I've ever seen."
Student, Selling to the Executive Suite
"Best videos of any sales training program I've ever attended. Really powerful stuff."
Student, Selling to the Executive Suite
"The video of the executives talking about what they liked and hated about salespeople was outstanding." Student, Selling to the Executive Suite
"Terrific program. Gives me a good process to attack and penetrate the executive suite of my major accounts."
Student, Selling to the Executive Suite
"Wish I'd had the Anticipating Executive Objections information my first years in sales."
Student, Selling to the Executive Suite
"Really liked the fact that this is do-able and not a bunch of ridiculously complicated mumbo-jumbo."
Student, Selling to the Executive Suite
"The information on letter writing and voice mail was very eye-opening."
Student, Selling to the Executive Suite
"Getting a look at the things that have worked for salespeople in other major companies was extremely valuable."
Student, Selling to the Executive Suite
"Very timely. Especially enjoyed the exercises where we pitched our specific offering to CEO, CFO, CIO, etc.
Student, Selling to the Executive Suite
"Finally, I understand how to write a value statement that doesn't sound contrived when I deliver it to an executive."
Student, Selling to the Executive Suite
"Cant hardly wait to get out of here and try some of this stuff out! "
Student, Selling to the Executive Suite
"Great practice sessions. Lots of stuff I can use immediately."
Student, Selling to the Executive Suite
"Now I understand what's important in all those financial statements I've been reading before meeting with CEOs."
Student, Selling to the Executive Suite
"Good stuff. The information on maintaining a relationship with "C" level after being referred down was great."
Student, Selling to the Executive Suite
Panel fourSelling To The Executive Suite gives your salespeople the ability to connect with and sell at the highest levels of your customer and prospect organizations.
By using the innovative techniques and ideas acquired in this 2-day program, your salespeople will not only be able to penetrate the executive suite, but be able to powerfully articulate your companys real business value and illustrate return on investment to senior executives.
Selling To The Executive Suite incorporates a strategic planning element and more importantly, provides many opportunities for participants to apply the skills theyve learned in real world sales situations.
How to think like an executive, to sell to an executive.
How to align your company's vision and values with those of senior executives.
How to use email, voice mail and letters to penetrate the executive suite and make executives want to see them.
How to extract business drivers and financial metrics and use them in a presentation which illustrates ROI to an executive.
How to make allies out of gate-keepers and gain access to executives.
How to structure a presentation to a senior executive that keeps them "fully engaged."
How to maintain a relationship with an executive after being "sent down" or "handed off" to another person in the organization.
Panel five
While we hope that you
will plant the enclosed
tree, we also hope you
will plant your people
in fertile ground
where they
(and your company)
will prosper and grow.
Selling to the
Executive Suite
Telephone:
972.242.6100
Website:
www.sellingexecutives.com
Facsimile:
972.242.4414
1440 Halsey Way, Suite 112
Carrollton, TX 75007
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