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At this very moment, there are at least nine other companies competing for your existing and potential customers. All are trying to convince them to buy their goods or services instead of yours. In this competitive environment, what must take place for your company to win sales?
The buyer must be aware that you exist.
The buyer must understand what you have to offer.
The buyer must perceive you as a contender.
The buyer must view your product or service as unique from your competition.
The buyer must see you as the preferred choice.
These events have the best chance of occurring with effective branding. Without it, (at worst) the buyer may never even know that you exist, or (at best) never fully understand what your product or service offers... resulting in lost sales. Chances are, if your competition is winning sales... their branding is better than yours.
Real world reality:
If your competitor is better at branding than you,
even if their product or service is inferior... they win.
Whether
the buyer encounters you online, in your store, in your office, or in print,
your brand is the first and most lasting impression of your business. It is the
image and identity you want to project... it is your position in the
marketplace: how your company is represented visually and the words chosen to
describe what you offer the buyer; including, but not limited to your logo,
tagline/slogan, letterhead, business cards, signage, collateral, website, sales
materials, and interior design.
So, who can help you establish your brand...
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Effective branding is not for amateurs. You need a brand and image specialist
who has the experience and expertise to look at the whole picture and provide
you with what you need to win sales, and at a reasonable price... you need:
NewGlyphics.
Prior to founding NewGlyphics in 1996, I successfully directed the in-house
advertising agencies of two Fortune 100 companies: Computer City, a Tandy Co.
(the world's largest computer retailer - now owned by CompUSA) and NCNB
(formerly NationsBank, now Bank of America). With NewGlyphics Marketing and
Design you can benefit from brand and image expertise once reserved for Fortune
100 companies. I will pair award-winning design* with results-driven marketing
techniques to position your company with a powerful presence in the marketplace.