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TARGET: Creative Management Greetings — |
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| A Unique left and right brain creative director able to deliver "out-of-the-box" creative solutions that accomplish marketing objectives -- an award-winning creative with a "Top-10" business education.
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B Earned knowledge and skills through comprehensive, hands-on experience in all aspects of both creative services and marketing -- crossing all disciplines and media. |
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C Through a “mentor” leadership approach, team excellence is nurtured with on-going guidance, training and feedback ensuring delivery of best-in-class creative. D A razor-sharp focus is held on the bottom-line at all times. |
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E A harmonious and enjoyable working environment is created through interpersonal dexterity combined with a culture of unabashed fun and laughter. |
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| With a successful foundation of twenty years in all aspects of creative services (design/copy/production) and marketing, I have a proven track record of leading creative teams in the development and production of high-impact, results-driven integrated marketing solutions in print, broadcast, multimedia and interactive.
My experience encompasses brand, corporate identity, collateral, advertising, promotion, direct marketing, internal communications, e-commerce, interiors, research, outdoor, trade show, POP/POS and display.
Further, I am proficient at recruiting, developing, and directing small and large teams, including (but not limited to) art directors, designers, copywriters, producers, developers, photographers, traffic and production
staff. Prior to founding NewGlyphics in 1996, I directed the in-house advertising agencies of two Fortune 100 companies: (1)
NCNB National Bank
(formerly known as NationsBank; presently operating
as Bank of America)
and
(2)
Computer City (at
the time, was the world’s largest computer retailer; a Tandy
company, now
owned
by CompUSA). As a dynamic leader and motivator of creative teams—on both the Agency and Brand side, I offer comprehensive expertise in departmental start-up, turnaround, logistics streamlining, management and improvement of the creative product. With a “mentor” leadership approach, I build a prolific framework through ongoing guidance, training and feedback – building a team that is capable, motivated, inspired, highly productive and with a clear focus on: delivering world-class, high-impact, creative solutions that consistently and powerfully execute brand strategy and accomplish marketing objectives... on time, and within budget. Creative skill-set includes: An imaginative, insightful, inventive and resourceful approach to the creative process. Out-of-the-box strategy, ideation and “big idea” concept development. A broad and sophisticated understanding of different design styles. Ability to translate and articulate concepts into written and visual design. Award-winning design capabilities, combined with a specialization in color, corporate identity and branding. Ability to write insightful, engaging and persuasive copy. An intimate understanding of the production process. The capacity to work across disciplines to bring a balance of consistency, innovation and delivery-excellence. Communication skill-set includes: Strong verbal and written communication skills. Effective interpersonal and collaborative skills. Excellent listening skills. From first-line to C-level and on both sides of the desk—ability to forge strong and productive relationships. From first-line to C-level and on both sides of the desk—ability to clearly articulate ideas and concepts in a compelling and persuasive manner. Ability to diplomatically, compassionately and effectively solve people problems. Capable presentation skills. Problem solving skill-set includes: Skillful project management and business acumen. Strong critical thinking and problem solving skills, including the ability to rapidly evaluate a situation and diagnose what action is required to achieve optimal results. Adeptness in a fast-paced environment. Excellent organization skills combined with an attention to detail. Ability to respond to multiple, conflicting demands and competing demands. If after careful review, you feel I could be an asset to your company, please contact me at 817.303.8100. I appreciate your time and consideration. Thank you. Sincerely,  Laurie L. Trowell
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